Ok so now that everyone has finally learned was SEO means, the world of search engine optimization is changing again. As you might well know, every single aspect of life is impacted and will be touched by AI in the very near future.
One of these aspects is the way search results are delivered back to the end user.
Google results will show a fancy AI section whenever you search for "informative" searches. In this short article we will explain what this means for your website's future.
SGE stands for Search Generative Experience, and its Google's version of AI tools like Chat GPT and Bing Chat. This new technology uses AI to generate search results based on user queries. It's part of Google Labs and although it is still in a testing phase, it is starting to roll out in small phases across the world. SGE was first announced in 2023 and will definitely become part of your normal search journey in the very near future.
SGE stands for Search Generative Experience, and its Google's version of AI tools like Chat GPT and Bing Chat. This new technology uses AI to generate search results based on user queries. It's part of Google Labs and although it is still in a testing phase, it is starting to roll out in small phases across the world. SGE was first announced in 2023 and will definitely become part of your normal search journey in the very near future.
Right now, our approach is to start building the best content to serve for the Google AI, and by doing that, serve the best content to the end user. This includes really diving deep into topics that your audience cares about. The world is changing and understanding how Google tends to combat tools like Chat GPT will you actual insight in how to build your content in a helpful and effective way for your audience.
If you actually thought about this, you might be a marketing geek. Which is exactly the kind of customer we love having. We will be writing an short article about that
here.
